CANNAAFRIKA Connecting cultures and fostering community

CannaAfrika (CA) is a web and app based multimedia platform that provides cannabis inspired content through a global multicultural lens. CA offers location info for adult recreation, medical dispensary, smoke shops, wellness stores and events in South Africa, Europe and the United States. The website and app also has sections for news, music, smoke shops, wellness stores and events in the South Africa, Europe and the United States.


CannaAfrika was looking for a partner to build their vision into a platform. With extended research we broadened  their vision and idea’s and created the first version of the platform. The platform needed to contain News, social profiles, chat, strain information, shop / store locator and events. When we made the wireframes we came up with whole different idea’s also we wanted to create the strain section unique. That is why we created art pieces for each strain so that CannaAfrika would be unique with their platform. To make the platform more fun we have applied gamification inside the app.



The collaboration between SneakersNtingz and Hakuna Group yielded remarkable results:

  • Enhanced Online Presence: The redesigned website, coupled with an improved UI/UX, provided a more engaging and seamless customer experience, leading to increased dwell time and reduced bounce rates.

  • Increased Brand Visibility: Through effective SEO strategies and a cohesive branding approach, SneakersNtingz experienced a notable increase in online visibility, resulting in higher search engine rankings and increased organic traffic.

  • Growth in Sales and Customer Engagement: The revitalized digital presence and targeted marketing efforts significantly boosted sales figures and enhanced customer engagement across social media platforms.

  • Positioning as a Market Leader: SneakersNtingz solidified its position as the go-to place in Washington D.C. for exclusive sneakers and streetwear, distinguishing itself from competitors with its unique European-inspired selections.

The digital transformation of SneakersNtingz stands as a testament to the power of strategic digital marketing, SEO, and website optimization in the competitive online retail landscape. By partnering with Hakuna Group, SneakersNtingz not only revamped its digital footprint but also reinvigorated its brand identity, aligning it more closely with its core values and target audience. This case study exemplifies how a cohesive, strategic approach to digital transformation can catalyze growth, enhance customer experiences, and drive business success in the dynamic world of online retail.

Revitalizing an Online Retail Presence